Genpact

Oct 2022 – Aug 2025

UI/UX Designer – Assistant Manager

Led user research and competitor analysis for B2B accounts payable software solutions, optimizing user experience for financial professionals, Keeping in mind Heuristic Evaluation, Accessibility, WCAG and User-Centered Design.

Seasia Infotech

July 2019 – May 2022

Senior Consultant – Web Designing

My responsibilities include planning and conducting user research and competitor analysis, Interpreting data and qualitative feedback, Creating user stories, personas, and storyboards, Determining information architecture, and creating sitemaps, Low-fidelity wireframes, and high-fidelity wireframes. Creating design systems, style guides, prototypes, and micro-interactions, Conduct usability testing for digital products using Agile methodology.

Jasminder Web Services Point

December 2015 – June 2019

Lead Designer

At the startup, I took full ownership of the end-to-end design process across digital and visual mediums. I was responsible for producing high-quality, contemporary designs that aligned with brand strategy while pushing creative boundaries. From UI/UX for web and mobile platforms to graphic design, branding, and visual storytelling, I ensured every touchpoint reflected a modern and cohesive identity. My design decisions were deeply rooted in both qualitative and quantitative research, using a mix of observational, analytical, and empathetic methods to understand user behavior and craft meaningful experiences. This holistic approach allowed me to deliver standout, research-backed design solutions that helped our brand differentiate in a competitive landscape.