About
I am an enthusiastic designer based in Sri Muktsar Sahib, with an experience of over 9+ years in Graphics, Website, Apps and Software & Product design.
Helping People design Functional yet beautiful graphics since 2011
Web, Print, UI/UX Design
My Skills
I believe in the fact that learning never stops and I am interested in learning new technologies that will help me design something better.
Work Experience
Genpact
Oct 2022 – Present
UI/UX Designer – Assistant Manager
Led user research and competitor analysis for B2B accounts payable software solutions, optimizing user experience for financial professionals, Keeping in mind Heuristic Evaluation, Accessibility, WCAG and User-Centered Design.
Seasia Infotech
July 2019 – May 2022
Senior Consultant – Web Designing
My responsibilities include planning and conducting user research and competitor analysis, Interpreting data and qualitative feedback, Creating user stories, personas, and storyboards, Determining information architecture, and creating sitemaps, Low-fidelity wireframes, and high-fidelity wireframes. Creating design systems, style guides, prototypes, and micro-interactions, Conduct usability testing for digital products using Agile methodology.
Jasminder Web Services Point
December 2015 – June 2019
Graphic Designer
At the startup, I took full ownership of the end-to-end design process across digital and visual mediums. I was responsible for producing high-quality, contemporary designs that aligned with brand strategy while pushing creative boundaries. From UI/UX for web and mobile platforms to graphic design, branding, and visual storytelling, I ensured every touchpoint reflected a modern and cohesive identity. My design decisions were deeply rooted in both qualitative and quantitative research, using a mix of observational, analytical, and empathetic methods to understand user behavior and craft meaningful experiences. This holistic approach allowed me to deliver standout, research-backed design solutions that helped our brand differentiate in a competitive landscape.
Services
